5 Simple Ways to Boost Engagement on Instagram

Wishing you could boost engagement on Instagram? I get it, you poured a lot of time into creating the graphic and even came up with the perfect caption only to get only a few likes and if you’re lucky, maybe a comment. If you are ready to up your engagement, keep on reading. In this article, I will give you 5 simple ways you can take your Instagram game to the next level and build lasting relationships with your followers. 

So What is Engagement?

Did you know that having an Instagram account for your business is MORE than just posting content? You actually have to engage on the platform in order to get responses back from others. Instagram engagement goes deeper than simply looking at your follower count, it measures how your audience is interacting with your content. So what is engagement? Engagement is any time one of your followers takes an action on your profile or in response to one of your posts. 

A few examples of engagement include:

  • Likes
  • Comments
  • Saves 
  • Shares
  • Link Clicks
  • DMs
  • Mentions
  • And so on!
5 Simple Ways to Boost Engagement on Instagram

Tip #1- Be Consistent

I wanted to start off with a tip to be consistent as a reminder because consistency truly is key in the Instagram (or really any social media) world if you want to see engagement on your content. Be consistent with interacting back when people comment on your posts. 

Don’t just post and ghost. You actually need to get on your account and interact with other accounts and build relationships with your ideal audience. If you want to kill the competition, then you need to post content and engage with others consistently. 

Tip #2- Give Your Instagram a Face

People love to see a face behind a brand. It’s great to have awesome graphics that are helpful to your ideal client, but every once in a while post a picture of yourself, your team, etc! This helps build trust and allows people to put a face to a brand. It’s simple.. people like people! Your followers want to be able to connect an Instagram handle to a face. It feels more personal which means they’re more likely to engage with your content.

Examples of Engagement

Tip #3- Incorporate Carousel Posts

Carousels are Instagram posts that have multiple images. They are a great way to build up engagement as people have to click through the post to see each graphic. The Instagram algorithm re-serves these sorts of posts to followers who didn’t engage the first time around, giving them a second or third chance to make an impression.  

conversations help boost instagram engagement

Tip #4- Make it Conversational

The best way to boost Instagram engagement and build a relationship with your followers is to make everything you do on Instagram conversational. One of the best ways to do this is to add an engaging call-to-action question within your caption. For example, if you have a post that is talking about how to set up the best office space, you could ask a question like ‘let me know in the comments what your favorite office accessory is’. People are more likely to have a conversation with you if you are the one prompting it! 

Tip #5- Take Time to Research

Research can quickly become your best friend if you want to increase your engagement. One area that research helps boost your engagement is with hashtags. If you want your posts to be engaged with by your ideal client, then you need to reach them first! One of the best ways to do this is to research hashtags that your ideal client is using and use those same hashtags in your posts.

Instagram routines matter

Bonus Tip: My Instagram Engagement Routine

As a bonus tip, I wanted to include my engagement routine! Do this every single day and watch your engagement boost!

  1. Respond to all comments and DMs. (Be thoughtful in your responses and avoid one word or generic responses).
  2. Engage with the top 10 accounts in your niche.
  3. Engage with 10 accounts that you follow.
  4. Engage with 10 accounts who follow you.
  5. Engage with 10 ideal clients (this is where the hashtag research comes in!).
  6. Repeat!

Once you build a relationship with people, you can even add DM engagement to your list.

Ready to Boost Engagement on Instagram?

Your Instagram journey is never over. It’s a daily thing you need to keep up. While that might sound daunting, your Instagram profile is like your business – an enterprise that is constantly growing and evolving while forging ever-deeper links with its followers. 

If you need help with your daily Instagram engagement check out my services and then connect with me to get the boost your Instagram account deserves!

P.S. Follow me on Instagram for more Instagram tips and tricks!