How To Use Email Marketing to Grow Your Small Business 

If you are wondering how to use email marketing in your business, you’ve come to the right place. Email marketing is beneficial to all business types and can help your business grow if implemented in the right way. Adding email marketing to your marketing plan will attract new customers, and develop a relationship with new and old customers alike. Let’s get into how you can use email marketing to benefit your business!

How To Use Email Marketing

Different Types of Email Marketing

First, you need to understand the different types of email marketing so you can decide which one will work best for your business. There are so many different types of emails, and you’ll find that you will use a combination of emails in your marketing plan. 

Here are a few of the most common email marketing types that will help you grow your small business.

  • Welcome Emails– Think of welcome emails as the start of a relationship. When you send the first welcome email to people on your email list, it’s the first step in forming a relationship. When done correctly, this will be a positive experience for them and will leave them more receptive to future emails.
  • Newsletters– They are a great way to keep your business on top of the minds of your email recipients. They are a great way to nurture and educate your target audience. 
  • Lead Nurturing Emails– This type of email is all about understanding the nuances of your leads’ timing and needs. Lead nurturing introduces a tightly connected series of emails with a coherent purpose and full of useful content. 

There are so many other types of emails you can send out to your email list. I encourage you to take a moment and think about the types of emails you’ve received from other brands and analyze if a similar type of email would benefit your business.

Benefits of email marketing

Have a Strategy in Place 

You can’t expect your email list to grow if you don’t make it easy for people to sign up. Make sure you add subscribe forms throughout your website so people engaging with your content in different ways see it. Include sign-up forms on your homepage, within blog content, in widget areas in the sidebar, in the footer section of your web pages, and even near the navigation menu so people can easily spot a place to subscribe. As part of your email marketing strategy, consider how you are going to get new email form sign-ups and map out a goal for how many you want to get each quarter. 

When it comes to your email marketing strategy, you will also want to consider different ways to capture emails from your target audience. Consider offering them a freebie in return for their email. Whether it be a discount code, a template, or a PDF, people are more likely to give you their email address if they know they will be getting something in return.

Finally, when you are coming up with your email marketing strategy, make sure you plan times each month to go over your analytics and adjust accordingly based on what is working and where you need to improve.

Designing your Emails

So you have your email list started, and are ready to start creating emails to send out to your email list. But are you making content that resonates with your target audience? Just with any other content that you create for your business, you need to design your emails with your target audience in mind. Think of the types of information they would find useful and include that type of content in your emails.

Another aspect of email design is using templates. Instead of starting from scratch each time you send out an email, consider creating templates for the different types of emails you send out. This will get the people on your email list comfortable with your email format, and they will know what to expect when they get an email from you.

When designing your emails, one way to get people to open up the email is by picking out a great subject line. Think of different subject lines that will entice people to open up the email. The easiest way to think of a subject line is that it is similar to a call to action in the fact you are essentially saying to people ‘hey, open me up asap’. Here are a few tips for creating the perfect subject line. 

  • Keep it short
  • Use Personalization
  • Use emojis carefully
  • Be Descriptive


How To Use Email Marketing for your business

How to Use Email Marketing 

Now that you know more about how email marketing can grow your small business, it’s time to put into practice what you’ve just learned. If you want to take the stress of writing emails off your plate, I’m here to help. As a content writer, I’m here to turn your emails into something people on your email list notice and look forward to clicking on. Check out my services to learn more about how I can help your business! 

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