Is Pinterest Beneficial for Your Business?

You may know Pinterest as a place to get ideas for your next holiday craft or as a place to get tasty recipes, but did you know that a lot of businesses use Pinterest too? You may be wondering is Pinterest beneficial for your business, and that’s exactly what we are going to take a look at in this article. Hint: the answer is yes. That’s because Pinners come to the platform for inspiration. They want to try new things, discover new ideas, find great recipes, and often, get inspired to make their next purchase.

is pinterest beneficial

What is Pinterest?

Pinterest is a popular media sharing social website. Available as both a website and smartphone application, a user can upload, edit, and manage photos and videos known as pins- through collections known as a pinboard. 

Pinterest is not just a social network, it’s also a visual search engine and productivity tool.  The visual element of the platform is essential for helping brands tell a story and connect with consumers through their entire journey so that they can help people turn their dreams into decisions.

Pinterest Business Growth

How is Pinterest Benefecial? 

Pinterest offers businesses of all sizes a unique way to market themselves — as a visual search engine, Pinterest is great for exposing new potential customers to your brand. Why? Pinterest is a substantially un-tapped social resource that could be the perfect place for you to showcase your brand and business to an engaged, niche marketplace that’s ready to spend. There are currently over 200 million monthly Pinterest users worldwide, all seeking and sharing helpful, inspiring ideas on the platform. Using Pinterest for business is perfect for showcasing products and services as Pinterest often acts as an information resource for so many users preparing to make a purchase. 

Pins help people find more information on products they’re looking to buy. When using Pinterest for business, you can always include a link to your website with each pin – this could be a blog post, an online store or a company website. Pins are a great way to increase traffic to your website, blog, landing page, etc.

Pinterest Termanology

The three major factors of Pinterest are as follows-

Pin– A Pin is an image or video that you choose to share on Pinterest. Every pin links back to the source or URL.

Board– A board is a collection of pins. A board helps to organize pins according to their nature or as per your choice. Food & Drinks, DIY, Automobile are some of the examples of boards.

Feed– A Pinterest feed is just like a feed on any other social network—it’s a collection of links and content from boards and users that the Pinner has followed.

You’ll Need a Strategy

Posting on Pinterest is more than just posting images and videos. You need to have a Pinterest marketing strategy. Just as you would with any other social media channel, start by drawing out a social media strategy for your Pinterest account. This would include the type of content you plan on creating, offers, SEO optimizations, and the frequency of posting to Pinterest. 

Since Pinterest is a visual platform, you will want to pin engaging, captivating content in order to effectively use it for your business. You want to create content that is helpful to your target audience, that they would want to either share or pin (save) to refer back to.

Don’t just stick to one type of Pinterest content, mix it up! Just like on Instagram, switch up the type of content you share on your Pinterest to help keep your followers engaged. Whether you post static images, videos, or carousels, include this in your strategy!

Finally, since Pinterest is all about boards, you need to carefully plan them. 97% of Pinterest searches tend to be unbranded, your brand’s boards are a great way to introduce people to your brand/niche.

Pinterest virtual assistants

Get Help With Your Pinterest Account

It’s time to step up your social media strategy and start using Pinterest for business! Now that you know just how beneficial Pinterest can be for your business, it’s time to do your research on how to sign up for a Pinterest account and start coming up with ideas of what type of content to post. There are many virtual assistants who specialize in Pinterest strategy. As a content creator, I’m here to help turn your blog posts into Pinterest pins and create scroll-stopping Pinterest Pins. Check out my services to learn more! 
P.S. Are you connected with me on Instagram yet? If not, you really should give me a follow so that you can stay up to date on my newest blog posts and business tips!