Lead Magnet Ideas to Grow Your Email List

Are you struggling to attract the clients you want? You may be missing out on prime clients because you are not offering them anything of value. People want to know that you are an authority in your industry, and one way to do this is through freebies. Let’s take a look at a few lead magnet ideas to grow your email list and help you land your dream clients!


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What is a Lead Magnet


Your lead magnet is vital to the success of your lead generation strategy. A lead magnet offers prospective customers something of ‘value’ in return for gathering their contact info. Their contact info is often their email address so that you can add them to your email marketing efforts and build a relationship with them that way. You’ve probably downloaded or signed up for several lead magnets yourself. Think about all of the times you’ve gone to a website and entered in your email for the promise of a discount, freebie, how-to, infographic, etc. That’s exactly what you want to do to help your own small business grow.


It’s simple, lead magnets are commonly used because they work. Someone may go to your website and sign up for your lead magnet, but not follow through with any paid offers. Now that you have their email address, you can add them to your email marketing sequence to help build their trust and recognition with your brand.





Lead Magnet Ideas


A nice thing about lead magnets is that it is not a one size fits all type of thing. You can get as creative as you want by creating an offer that speaks to your target audience. Here are a few examples of tried and true lead magnet ideas for you to consider using in your own business.


  1. Cheat Sheet– This is a list for reference that people find useful. For example if you are a food blogger, you could create a cheat sheet of measurement conversions. For any industry cheat sheets can be common acronyms and their explanations.
  2. Template– Using templates as a lead magnet is great because it is easily-modifiable, printable, and universal. Templates can be on any topic that your ideal client may find value in. For example, if you are a social media manager, you could offer basic Canva templates as a lead magnet to show off your design skills.
  3. Workbook– A workbook aims at helping a person solidify their knowledge on a specific subject. As a lead magnet, a workbook has immense value and also works wonders for your brand’s authority in the industry.
  4. Webinar– A webinar is an online event (a lecture, presentation, or workshop) hosted for a group of people. Webinars work great as lead magnets because they help you build rapport and get leads right away.
  5. Coupons/Discount Codes– This type of lead magnet is great for product based business and is often used in a pop-up format on your website.
  6. Free Consultation– Include all of your consultation emails in your email marketing efforts.
  7. Pricing Guide– offer to send your prices if you are a service based business.
  8. Quiz– create a quick quiz to help your audience decide on which product or service you offer is best for them to purchase.
  9. Private Facebook Group– Ask to collect emails in exchange for their entrance into an exclusive Facebook group.


Course– You can either give them a mini-course or a course preview in exchange for their emails.


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Tips for Creating Lead Magnets


Now that you have a few lead magnet ideas to help grow your business, I wanted to leave you with a few tips as you begin creating them.


  • You can create them in Google Docs, Canva, Word Doc, etc. Wherever you feel the most comfortable creating content is the best place to create your lead magnet.
  • Don’t create something that is irrelevant to your business. You want to create something that brings value so that people want to sign up for it.
  • Stay on brand when it comes to colors, aesthetics, fonts, etc.
  • It’s ok to have more than one lead magnet! Play around with what works and create multiple ways to bring in new leads.
  • Include a CTA in your offer so that people know what to do next to stay connected with your business.
  • Create a poll on your social accounts or current email marketing efforts to see what type of offer your current audience finds valuable.


Most importantly, have fun creating your lead magnet. It doesn’t have to be a stressful process.


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Get Help With Your Lead Magnet

If you can put your passion into your lead magnet, you are going to be remembered. Sounds great, doesn’t it? But what if you don’t have the time or skills to do that? Let me help. Contact me today to discuss how you can benefit from my content creation services. Don’t forget to connect with me on Instagram so that you can stay up to date on my newest blog posts and business tips!