Secrets to Know Before Writing Your First Blog Post

Writing your first blog post doesn’t have to be overwhelming, but there area few things you need to do before sitting down and writing your first piece of content. If you think that writing a good blog post just means using the right words, you’re mistaken. There are a lot of other factors that contribute to making your first blog post a success. Let’s look into what you need to do before writing your first blog for your business!

Getting your site ready for writing your first blog

Getting Your Site Ready

Before you write your first blog post, you want to make sure your website is ready for people to visit. If you don’t have you website up and running yet, here are a few things you need to look into.

  • Choosing a relevant domain name.
  • Where you are going to host your blog.
  • Setting up your website.

Once you have you domain and website set up, then you can start writing your first blog post and continue to pump out content!

find your niche before writing your first blog post

Finding Your Niche 

A niche market is a specific segment of a wider market that a business targets in order to differentiate itself from the competition. Having a clear focus for your blog is the easiest and quickest way to grow your audience because you’re not only creating content that they love, you’re speaking directly to them!

When thinking of what niche you want to be a part of, consider what you are passionate about and are and expert in. Here are a few tips for finding your profitable niche.

  • Pick a topic you enjoy talking about. After all, you will be researching, creating various forms of content, and writing about it a lot! 
  • Pick a smaller niche. For example you can Google the niche you are interested in and see how many competitor websites there are, then break it down even further to help your brand stand out.
  • Make sure it’s profitable. If you are planning on earning money from your blog, then you should make sure the niche is profitable enough.

Conducting Market Research

Want to create content that is relevant, engaging, and helpful to your audience? – Then you have to conduct market research! Market research refers to an organized effort of data collection on a target market, which is an essential part of any business strategy. Market research for blog and websites is also important to know your target audience and the type of topics you’ll create.

There are many ways to conduct market research including:

  • Surveys (can be sent out via email or as a part of your website)
  • Interviews (you can request your target audience to complete an interview with you)
  • Observation (check out what others in your niche are doing and look at things like your FAQs from your current customers)
  • Social Media (you can do polls on social media to find out what type of content is wanted)
conduct market research

Content Pillars

If you asking yourself what is a content pillar, then I have the answer for you! A content pillar is a piece of content that is about a specific topic or them that is then broken down even further into many sections and pieces. There are five areas your content pillar should touch including promotional, educational, entertainment, engagement, and experience. When coming up with your content pillars when writing your first blog, make sure you stay on brand and hit these five areas. 

Your content pillar helps take a broad piece of content and keeps pulling it apart into smaller, more manageable pieces. Ultimately, content pilars help you anchor your content around what matters most for your business.

Content Pillar Examples

Need Help Writing Your First Blog Post?

Creating your very first blog post is a very exciting step for your business! In no time you will be creating content pillars and writing so many articles to help your target audience. It will even be fun to look back at your first blog and compare over the years to see how you’ve grown.

I get the writing your first blog post can be overwhelming! If you need a nudge in the right direction, set up a consultation so we can discuss how you can benefit from my blog management services.

P.S. Are you connected with me on Instagram yet? If not, you really should give me a follow so that you can stay up to date on my newest blog posts and business tips!