The Power of Repurposing Content into a Blog Post

Feeling like your website traffic has been stagnant lately? This is definitely something you don’t want to see when checking your numbers, but it happens to everyone. Don’t worry; it’s just a sign that it’s time to learn more about repurposing your content into a blog post! Luckily you can take all of the content you’ve already created and repurpose content into a blog post! Even if you aren’t a fan of writing, I promise you can even turn your other content into a blog post. Keep reading to learn the types of content you can easily repurpose into a blog post. 

What is Content?

First off, let’s go over what content is. Content creation is the process of identifying a new topic you want to share with others, deciding which form you want the content to take, coming up with your strategy, and then actually producing it. Content creation comes in many forms and is crucial for connecting with your audience and marketing your business.

repurposing your content int a blog post

Repurposing Content

Repurposing content into a blog post is a powerful way to quickly create a blog post and drive organic traffic to your site. In addition, when you repurpose your content, you reach new audiences, reinforce your message, and make it known that you are an expert in your field.

Here are a few types of content you can repurpose into a blog post.

  • Podcasts
  • Social Media Posts
  • Youtube Videos
  • Presentations
  • Part of a Course
  • Webinars/ Masterclasses

Let’s break down how to repurpose some of these content types into a blog post. 

Repurpose your podcast into a blog post

Repurposing Podcasts

One of the best things you can do for your podcast is repurposing your episodes into blog posts. By converting your podcast into a readable format, you will get more people to your site because Google will pick up on the SEO keywords within your blog post. If you want, you can even split your podcast into multiple blog posts and have even more content for SEO to pick up and for people to enjoy.

In order to repurpose your podcast into a blog post, you need to transcribe the podcast audio. Then you will want to break up content into segments and add headers. Finally, don’t forget to add an intro to grab your reader’s attention and then incorporate a call to action towards the end of your post. You can even embed your podcast into your blog post if readers want to listen to the full podcast.

Repurposing Social Media Posts

Repurposing social media posts into a blog post is very easy to do. First, take a look at your top-performing posts and create a blog post based on the topic of that post. Then, you can use your caption as a base/ outline for your blog and expand and dig deeper into the subject. 

Another great way to turn social media content into a blog post is to look at the types of comments and questions your readers leave on your posts. You can create a blog post answering their question. Not only will they appreciate such a thorough response, the chances are that others have the same question and will be excited to read your blog post too.

Here’s another great tip: repurpose your blog posts into social media posts. Grab pieces of content from your blog post and turn them into social media posts to get more people to read your blog!

repurposing content into a blog post

Repurposing Videos

Turning a video into a blog post is something you can quickly do. After making your video, transcribe the audio and break it down into an outline. Take time to edit the outline and add id content as needed to help the content flow into an easy-to-read blog post. You can also embed the video or mention the link within your post to drive your readers also to watch your video.

You can also do this vice versa by taking blog posts you’ve already written and turning them into more video content.

Repurposing Content into a Blog Post

Struggling with Repurposing Content into a Blog Post?

You really should never run out of content to turn into blog posts since everything can be repurposed in so many ways. The possibilities are endless; you just have to take the time to think of how you can best repurpose your content in a way that is helpful to your audience.

If you aren’t great at repurposing your content or simply don’t have enough time, it’s ok! We’ve all had those moments, and I’m here to help you get back on track. As a content creator, I’m here to help you repurpose your content and create awesome blogs for your business. If you’re ready to get back to organically driving traffic to your site, contact me today to get the help you deserve!

P.S. Want more tips on how to repurpose your content? Connect with me on my Instagram page!