Tips for Setting Up Your Pinterest Account

You’ve probably already come to the conclusion that having a Pinterest account for your business is beneficial. If you haven’t read my article I encourage you to read it first. It digs deeper into how Pinterest can be beneficial for your business. Keep reading to see just how easy setting up a Pinterest account can be. 

Setting up your Pinterest for Business Account

Personal Vs. Business Account

Let’s first take a look at the difference between a personal and business Pinterest so that you know which one is best for you. A Pinterest personal account is best for casual pinners. If you are only wanting to scroll through and get ideas for your next recipe, party, or trip, then you probably just want to stick with a personal account. You can still create pins and engage with others, but it would not be connected to your business.

If you are wanting to create connect and pin content that connect with your ideal audience, then a business account is the best option for you. A Pinterest business account is a great option for businesses of all sizes. You can also connect your Pinterest business accounts to other media platforms such as YouTube, Facebook, Instagram, and even Etsy. If you’ve decided that a business account is best for you, keeping reading to learn how to set up your business account on Pinterest.

Setting up your Pinterest

Setting Up Your Profile 

Let’s get your Pinterest account up and running! 

  1. Make sure you are logged out of all Pinterest accounts. (click the three dots in the top right hand corner and select ‘log out’).
  2. On the home screen, click Pinterest for Business, and select ‘Join as a Business.
  3. Follow the prompt by filling out your information such as email, business name, website, and business type. 
  4. Hit ‘continue’ and accept the terms of service. 

Once you have created your account, you can go into the settings and update your profile picture, create your boards, and make sure everything is on brand. You can also connect your Pinterest business account to your website, and if you are using a content scheduler (I like Later) now is the time to connect it!

Converting Your Account

If you currently have your Pinterest set up as a personal account, you can easily switch your personal Pinterest account to a business account. 

  1. Log in to your personal Pinterest account.
  2. Click the three dots in the top right and select ‘upgrade your account.’
  3. Fill out your business information and click done. 

Once you’ve converted to a business account, you should see a different side of Pinterest, which will be the Business profile. This includes features like analytics for your account, and the capability to create Pinterest ads.

quick Pinterest guide

Pinterest Lingo to Understand

Now that you’ve created a Pinterest for business account, here are some terms you will see a lot through the Pinterest platform and what they mean. (Don’t forget to save this to refer back to!)

  • Pinner- a person who uses Pinterest.
  • Pins- a post published on Pinterest.
  • Promoted Pins- Similar to ads and promotional content.
  • Repins- when someone saves/ shares your pin to their board.

There are also many different types of content you can make for pins including rich pins, video pins, carousel pins, idea pins, and try on product pins. We will get into these different types of content in another blog post.


grow your business

Getting the Most Out of Your Pinterest Account

Whether you set up your Pinterest business while reading this article, or have it scheduled to do later this week, I want to congratulate you for being one step closer to getting more eyes and exposure for your business! 

As a content creator, I’m here to help turn your blog posts into Pinterest pins and create scroll-stopping Pinterest Pins. Check out my services to learn more! Are you connected with me on Instagram yet? If not, you really should give me a follow so that you can stay up to date on my newest blog posts and business tips!