Tips for Writing Killer Captions

So you have stunning imagery for your social media feed, but what about your captions? It’s easy to spend a lot of time and focus on your graphics and leave your captions as an afterthought. But did you know captions are just if not MORE important than your graphics? The words you choose to accompany your content have power, and shouldn’t be overlooked or wasted. Keep reading to learn tips for writing killer captions!

how to write killer captions

Why Are Captions Important?

Whether you want more fans, increased revenue, or virality, captions can deliver. There are three ways that captions help your business. 

The first is engagement. Strong imagery is what stops users but captions are what drives your engagement. If you are looking to become best friends with the Instagram algorithm, create posts that people will want to engage with. 

Secondly, if you are looking for a way to connect with your audience, this is exactly what your captions are here for. Captions offer a direct line of communication to your followers. Captions give you the chance to offer your followers something more, allowing them to feel like they’re an important part of the process. This can help create a better relationship with your audience, and cultivate a more loyal following.
Finally, captions are important because they help you get discovered. When you utilize hashtags in your posts, you are extending the reach of your posts.

Be Intentional

When creating your social media captions, make sure you are being intentional and providing information that your target audience will find beneficial. If you just post a bunch of random stuff, your target audience is less likely to be attracted to your posts. Take time to think of the types of stories, faqs, tips, etc that you can post about to HELP your audience and keep them coming back for more. 

Remember your Limits

As you are writing your captions, make sure they are appropriate for each platform. From your call to action to word length, each platform the caption is going on needs to be modified to be friendly and received well on that platform.

social media word count reminder

Here are a few character count limits to keep in mind.

  • Instagram 2,200
  • Facebook 63,206
  • Twitter 280
  • LinkedIn Company Update: 700
  • Tiktok: 140 characters

Consider What Is Most Important

You only have a few seconds to capture your reader’s attention. That’s why you have to hook them in. To do so, put a wow factor text first. Make sure the important information is emphasized so that if your reader is just skimming your content, the important stuff will POP OUT to them. You can even incorporate emojis to help their eyes be attracted to the important stuff.  

What’s Next?

Another area of what’s most important in your caption is what your reader is going to do next. Here are a few calls to action to consider.

  • Question to have them comment below.
  • Telling them a way to contact you.
  • Ask them to share or save the post.
  • Directing them to your website. 

There is no one size fits all call to action, it just depends on the type of engagement you want and what you want to instruct whoever is reading your post to do next. 

call to action caption tip

6 Tips for Killer Captions

Here are 6 tips for you to follow to help you knock out your captions and captivate your audience each time!

  1. Plan Ahead– consider what you are going to write and plan out what type of content will be helpful to your audience.
  2. Draft Your Copy– You’ve gotta have a rough draft! Whether you write it down in a word document, or on a scheduling platform, write it down before you plan on posting it.
  3. Take Notes– You never know when inspiration will strike, especially when you are creating graphics. Make sure to take note of the inspiration behind the graphic so you can show it in your caption as well.
  4. Hashtag Research– Each platform has a different amount of suggested hashtags. No matter how many you plan on adding to your post, make sure they are researched and targeted towards your ideal client.
  5. Stay on Brand– Be true to your brand’s voice and always stay on topic. This will help build trust with your audience and show them that you are an authority in your niche!

6. Make It Readable– nobody likes to read a huge paragraph or a bunch of jargon. Break up your text and speak like a human!

how to write killer captions

It’s Time to Captivate Your Audience!

As you can see, there is a lot to writing killer captions. If you want to go from dreading writing your caption to having captions that cultivate your audience, then follow the tips mentioned in this article. 

Still feel like writing captions is too much? That’s ok! I’m here to help you write killer captions. Check out my portfolio and connect with me today to get the caption writing help you deserve! 

P.S. Are you connected with me on Instagram yet? If not, you really should give me a follow so that you can stay up to date on my newest blog posts and business tips!