Want to Create Content that Converts?

Creating content is an important part of marketing your brand and helping grow awareness about your brand. Without content, people are unaware of who you are and what you do. You may already be creating content for your brand, but may not be getting the sales you want. I want to help you create content that converts. Keep reading to learn tips on how to create killer content that resonates with your audience and gets them to say yes to your offer.

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Know Who Your Ideal Client Is

Are you creating content that is generic or content that speaks to who your target audience is? The truth is if you want to create content that converts you can’t have content that pleases or speaks to everyone. Good content creation takes time. A lot of it. You can’t afford to waste that time with content that isn’t perfectly focused on your target market. You need to find who your people are. But how?

Here are three steps you can take to understand who your ideal client is and the type of content that resonates with them. 

  1. Understand their pain points and know how to provide them with a solution.
  2. Conduct market research to see the type of content they find useful.
  3. Create an audience persona to refer to when creating each content piece. This answers the who, what, where, when, and why of your client.

Understand Your Goals

When it comes to understanding your goals for creating content, you have to be specific. The goal of content marketing is to attract potential customers and develop positive relationships with them by delivering content that solves their pain points. Content should target specific audiences that align with your business goals. 

Take some time to write out your goals and make them specific, measurable, aspirational, timely, and relevant to your target market. An example of a specific goal would be to grow your email list by 5% by X amount of days. An example of a specific social media goal would be to increase followers by 1.5% in a week. As you can see both of these examples are specific and have time frames.

goals for content creation

Build Brand Awareness

Why is brand awareness so important? – It fosters trust, creates association, and builds brand equity. Once a consumer is aware of a brand, they start to recognize it without assistance, seek it out to make a purchase, begin to prefer it over other similar brands, and establish a loyalty that not only spurs on other purchases but also inspires recommendations to family and friends.

Do you have all of your brand pieces in place so that you are recognized? If not, you need to take time and get everything ready so you can incorporate it into your content creation process.

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Grabbing Attention

Are you standing out from your competition? With there being access to many options of service in your industry, you have to think of ways to grab your ideal clients attention with your content. For example, your headlines need to grab people’s attention and make them want to click through and then read your article. All of your content should be something compelling and concise enough that readers will want to learn more. Take time to brainstorm unique ways to grab their attention and use that to create content that converts.



Provide Solutions, NOT Explanations

You must produce content that aligns with your target audience’s needs. It should be able to provide value and solve customer pain points. When someone comes across your content, they typically are looking for solutions of how you can solve their problem. They don’t always have the time to learn about the intricacies of how you do what you do (though there is a time and place for this type of content). When creating content, try to expand on the benefits of your offering instead of listing its literature. As they are viewing your content it should guide them through their problem and recommend a well-suited solution.

ideas for creating content that converts

Ready to Create Content that Converts?

Now that you have a few tips and tricks for creating content that converts, it’s time to put them into practice. Whether you are writing a newsletter, blog post, or social post, this information will benefit you. Be consistent in your content creation and be true to your brand.

Still unsure if you are creating content that converts and gets your ideal customer to say yes? Book a free call with me today so we can discuss how my content creation services can help capture their attention and build up your brand awareness.

P.S. Are you connected with me on Instagram yet? If not, you really should give me a follow so that you can stay up to date on my newest blog posts and business tips!