What is Email Marketing? 

Email marketing is a great way to connect with your target audience. There are so many ways to build an email list, and all businesses can benefit from having an email list. If you don’t have an email marketing plan yet, keep reading to learn exactly what it is and how your business can grow simply by starting an email list!

send emails to grow your business

A Closer Look at Emailing Marketing

If you are reading this article, you are probably wondering what email marketing is and if it actually gets results. You’ll be glad to know that email marketing is not irrelevant, but remains alive and well. 

Email Marketing is all about sending messages, tracking responses, and keeping up with unsubscribers. If you are considering adding email to your marketing strategy, I definitely recommend it! The use of email within your marketing strategy helps promote your business’s products and services, as well as helps improve customer loyalty. 

When you use email as a marketing tool, it can make the people on your email list aware of new products, discounts, and other services. It can also be another way to educate your audience on the value of your brand and keep them engaged.

grow your business with email marketing

How Email Marketing Works 

Email Marketing is not complicated but does require some testing and trials to figure out what works best for your business. Once you sign up for an email platform like MailChimp, FloDesk, or Constant Contact, you will build out email lists and automation in order to inform and build an initial relationship with your subscribers. 

You will also want to grow your email list when you are first starting out. Here are a few ways to get started.

  1. Leverage pop-up forms.
  2. Offer a special “subscribers only” incentive.
  3. Demonstrate immediate value.
  4. Utilize social media to gain subscribers.

Once you have subscribers you will implement a plan on how often you want to send them emails and the type of content you want to send to them to keep them engaged.

Is Emailing Still Relevant? 

Yes! Emailing is a great way to connect with your customers and is not an irrelevant strategy to incorporate into your marketing plan. A good example of this would be in 2021 when Instagram and Facebook shut down for almost an entire day. People who had email lists already started were able to still contact their audience and leverage the outage for their business. 

Here are a few reasons why emailing is still alive and well (and why you need to start emailing ASAP)

Hundreds of billions of emails are sent each day. People are engaging with their email accounts, and it’s still one of the major online channels of communication.

A majority of adults send or read email daily. If you want a direct line to your adult audience, email is the way to go.

Millennials also love emails. Millennials in their mid-twenties to early thirties—they’re even more obsessed with email than older adults.

When your emails are targeted and relevant, tons of people will engage. That means your email marketing has an amazing chance of finding its audience, which is always the end goal.

is emailing dead?
starting an email list

It’s Easy to Start Your Email Marketing

Now that you’ve learned more about how adding email to your marketing plan can benefit your business, I encourage you to read more about the different types of emails you can send and learn about different ways to collect emails from your target audience.
As a content writer, I’m here to help turn your emails into something people on your email list notice and look forward to clicking on. Check out my services to learn more about how I can help your business!

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